All part-time courses from FE, to undergraduate to post graduate and everything in between will be promoted. Potential students will be carefully targeted by local press adverts, local radio adverts, public relations, web activity and posters placed with significant employers which will signpost them to a specially created web page. The page will feature podcasts of real life part-time students talking about their experience, a link to a search for part time course options, details of costs and how to apply. Visitors to the site will also be able to post their comments and questions on a blog which will encourage electronic word of mouth promotion. Making full use of the web in this way will allow us to accurately track response to thecampaign.
The university promotion trailer will also visit town and city centre locations in Carlisle, Lancaster, Penrith, Workington and Barrow to support the other activity.
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