Listen to our radio advert

The part-time promotional campaign is using a range of promotional tools including radio to generate enquiries. We used market evidence to determine the tone and content so it has good fit with our values and ethos.

Please listen to the advert by clicking the title of this post and let us know what you think by making a post.

The advert will feature at various times on the Bay, CFM and Lakeland Radio from 13 April to May 2009.

New part-time campaign press advert

Here is the press advert that will direct enquirers to the campaign web page. Please click on it to enlarge. It will appear in the following newspapers:
Cumberland News, 17 and 24 April, 1 and 8 May
Whitehaven News, 17 April, 1 and 8 May;
West Cumberland Times and Star, 17 April and 1 May;
Westmorland Gazette, 17 and 24 April; Lancaster Guardian / Morecambe Visitor, 15, 17 and 29 April, 1 May;
Cumberland and Westmorland Herald and the North West Evening Mail, dates to be finalised. Please note the size of advert will vary and will not be the same as this example.

Podcasts to be used in campaign

A number of podcasts featuring part-time students talking about their experience of studying with us have been recorded. The podcasts have been produced to enable potential students to hear authentic voices telling it like it is.The podcasts will be accessible on the part-time promotional campaign web page which enquirers will be directed too - you will be able to listen to the podcats on this blog first in the near future.

The promotional plan

The plan to generate additional enquiries for part time courses includes press advertising week commencing 20 April 2009 in the Cumberland News, Westmorland Herald, Times and Star, Whitehaven News and the Lancaster Guardian. The adverts will be posted on this blog soon as will the posters that will be placed in work places across our area.

Potential students will also be targeted by local radio advertising on the Bay, CFM and Lakeland Radio starting 13 April 2009. Once again, the adverts will be posted on this blog.

Everyone who sees or listens to our adverts will be signposted to a specially created web page on our website which will be created to assist converting the enquiry to an applicant.

Once there, they will be able to listen to part-time students talking about their experience of studying with us and find out all they need to know about their chosen part - time course. The page will be interactive with visitors able to post comments or questions using a blog.

University roadshow - join us!

University staff are very welcome to join the team on the promotion trailer to provide expert advice to potential students. The dates are as follows:

Penrith, the Corn Market - Friday 24 April 2009
Carlisle, pedestrian area English Street, Saturday 25 April 2009
Workington, The Hub – Sunday, 26 April 2009
Barrow in Furness, pedestrian area in front of the town hall– Saturday, 2 May 2009
Lancaster, Market Square – Friday, 8 May 2009

The trailer will be in position between 9.00am and 5.00pm - if you can join us, please email david.hudson@cumbria.ac.uk

How we will additionally market part-time provision

All part-time courses from FE, to undergraduate to post graduate and everything in between will be promoted. Potential students will be carefully targeted by local press adverts, local radio adverts, public relations, web activity and posters placed with significant employers which will signpost them to a specially created web page. The page will feature podcasts of real life part-time students talking about their experience, a link to a search for part time course options, details of costs and how to apply. Visitors to the site will also be able to post their comments and questions on a blog which will encourage electronic word of mouth promotion. Making full use of the web in this way will allow us to accurately track response to thecampaign.

The university promotion trailer will also visit town and city centre locations in Carlisle, Lancaster, Penrith, Workington and Barrow to support the other activity.

Part-time marketing campaign launches late April 2009

Part-time courses are due to receive an additional promotional boost with the launch of a dedicated promotional campaign which launches in late April 2009. The extra work is in addition to scheduled activity that includes prospectuses, outreach work, public relations, web and eZines. The costs of the campaign will be resourced by re-prioritising expenditure in existing MRC budgets.